Business and strategy
Landing page or service page: which does your business need?
You call them both "website pages", but they answer different questions, and mixing them up usually ends with something that serves neither purpose.
5 min read
Business and strategy
Strategy, organisation and growth for SMEs: practical guides written in Lugano for people running a company in Switzerland.
Want to work out where to start in your company?
Articles in Business and strategy
Business and strategy
Administrative outsourcing: cutting costs or working more efficiently?
Before asking what an external service costs, it is worth working out what doing everything yourself already costs you, in time and mistakes.
4 min read
Business and strategy
Too many documents, not enough time: how to organise your business admin
Paperwork, emails and disorganised folders cost you hours every week. A practical method for bringing order to your business administration.
4 min read
Technology and innovation
Is WordPress still the right choice for your business?
It's the most widely used tool in the world for building websites, but "most widely used" doesn't automatically mean "best suited to your business".
4 min read
Digital marketing
Company homepage: what a visitor needs to understand in the first seconds
Before they even start reading, a visitor decides whether to stay or leave. What your homepage needs to show, and make clear, in those first moments.
4 min read
E-commerce and digitalisation
Shopify, WooCommerce, PrestaShop or custom-built e-commerce: which should you choose?
It isn't a contest between better or worse platforms. It's about understanding how much management complexity your company is really willing to take on.
4 min read
E-commerce and digitalisation
Checkout too complicated: how many customers are you losing?
The customer has chosen the product, added it to the cart, and is almost ready to pay. Then they abandon everything. Often the checkout is to blame, not the price.
4 min read
Technology and innovation
Your website is old: do you really need to rebuild it from scratch?
An old website doesn't always need to be scrapped. How to tell whether an update is enough or it's worth starting again from scratch.
4 min read
Business and strategy
A website for companies in Ticino: what to consider before you start
Every company in Ticino needs a different website. What to assess before choosing a provider or starting a project.
5 min read
Business and strategy
Why we analyse first and propose afterwards
A proposal made without any analysis is a standard product presented as consultancy. That's why we always start from your business's own data.
4 min read
Technology and innovation
How much does a website cost? Price isn't everything
Two quotes with the same figure can hide very different results. What to look at beyond the price before choosing who builds your website.
5 min read
Business and strategy
When should you redesign your website? 7 signs it's time
You don't always need to start from scratch, but certain signs clearly show when your current website is holding your business back instead of helping it.
5 min read
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