SEO in Lugano: Google rankings for SMEs
Many websites only show up on Google when someone searches for the company's name. People who don't know you yet search for the service, often with the name of the town: "accountant Lugano", "electrician Mendrisio", "bike shop Ticino". If the website isn't there for those searches, the customer finds a competitor.
We look after the rankings of companies in Ticino and the rest of Switzerland, from Lugano: we work on the website, the content and your local presence, with data that shows you every month which searches you appear for and how many people arrive.
What we do
Technical SEO
Pages that Google can read and index, speed, mobile version, redirects and structured data in order.
Searches and structure
We choose the searches that bring in customers and give each one a page that answers it.
Titles and descriptions
The snippet that appears on Google is what decides whether someone clicks.
Content
Articles and pages that answer your customers' questions, written for them first and for Google second.
Local SEO
Google Business Profile, identical contact details everywhere, reviews and listings in Swiss directories.
Inbound links
Links from Swiss and industry websites that have a genuine reason to mention you.
AI answers
More and more people ask ChatGPT, Perplexity or Google's AI answers instead of scrolling through results. We structure pages and data so those answers can cite you too.
E-commerce SEO
Product pages with price and availability that Google can read, tidy categories, filters that don't create duplicate pages and products in the free Shopping tab. For the shop itself, see also the e-commerce page.
The website matters as much as the content
Google rewards pages that open quickly and that it can read without effort. A WordPress website weighed down by themes and plugins starts at a disadvantage, and often the first SEO job is to slim it down. A custom website, written in HTML or with Next.js, starts light and with tidy code: it's one of the reasons we recommend them in website design.
How we work
Analysis
We start from how Google sees your website today. You can also just ask for the free SEO analysis .
Plan
The searches to target and the work in order of impact: first the changes that unlock the rest.
Work
We fix the website, write the content and look after your Google profile. If we didn't build the website, we work with whoever manages it.
Measurement
Every month we look at positions, impressions and clicks in Search Console and decide what to change.
What you receive every month
A short report you can read without being in the trade:
Searches
Which terms you appear for on Google and in what position.
Movements
What went up, what went down and why.
Visits
How many people arrived from Google and on which pages.
Work done
Changes to the website, articles published, Google profile updated.
Next month
What we do next, in order of impact.
Who it's for
For companies that have a website but only get enquiries through word of mouth, and for those paying for ads on searches where they could appear for free.
- SMEs that can only be found on Google by searching for their name
- local businesses that want to appear on the map for nearby searches
- anyone who rebuilt their website and lost rankings
- online shops that rely entirely on paid campaigns
Costs
SEO works on a monthly fee, because rankings are built and maintained over time. The fee covers everything: work on the website, articles, your Google profile and reports. It varies with the amount of work, starting with how many articles you need each month, and with how competitive your industry is. We go into more detail in how much SEO costs (in Italian).
The initial analysis is free and doesn't commit you to anything.
Frequently asked questions
How long does it take to see results?
The first movements usually show after a few weeks, once Google has revisited the improved pages. Stable positions on competitive searches take months: that's why we measure every month rather than at the end of the year.
Do you guarantee the top position?
No, and be wary of anyone who does: Google decides the rankings, not whoever works on the website. What we guarantee is the work, and the numbers to see where it leads.
SEO or Google Ads?
Campaigns bring in visits straight away and stop when you stop paying; SEO is slower and lasts. It's often worth using them together, with campaigns covering the searches where the website isn't high up yet. We handle campaigns through our advertising service.
My website doesn't show up on Google at all: where do we start?
First we check that Google can see it: indexing, sitemap, accidental blocks. We've collected the most common causes in why your website doesn't appear on Google (in Italian).
What does the free SEO analysis look at?
Page titles and structure, indexing, speed measured on real users, structured data, local presence and visibility in AI answers. You receive it by email within 24 hours, with the priorities already in order.
From the blog
How we work on these topics, explained in full.
Why your website isn't appearing on Google
If your website isn't showing up on Google, the cause could be technical, structural or related to content. The most common reasons, and where to start checking.
Read the article · 9 minHow much does SEO cost? What you're actually paying for
From a few hundred to several thousand francs a month: such different numbers often hide services that have almost nothing in common.
Read the article · 5 minLocal SEO: how to get found by customers in your area
Local SEO, an effective strategy for attracting new customers, improving your reputation and boosting sales directly in your area.
Read the article · 2 minHow to write meta titles for Google: the guide for businesses
What a meta title is, why it matters for SEO and how to write one well.
Read the article · 5 min
Roughly what it costs
Rankings are built over time, which is why SEO is a monthly service; the analysis of your website that we start from is free.
SEO
reference price
CHF 250/month
Rankings looked after month by month: work on the website, blog articles, Google profile, inbound links and reports.
SEO analysis
no obligation
Free
How Google sees your website today and where it's losing searches, in a written report by email within 24 hours.
Request the analysisEvery company is different: we look at the amount of work and the complexity of the project, and the resulting quote may come in below or above these figures.
The monthly fee covers all the work. The figure depends mainly on how many articles we write each month, how competitive your industry is and how many pages the website has.
Book a consultationCan't find your website on Google?
Start with the free SEO analysis, or tell us which searches you'd like to be found for.