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Digital marketing: social media and newsletters

Social media, content and newsletters managed externally, with reports that show what worked and what didn't.
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On social media and in your customers' inboxes, consistency is what counts: a profile that posts in fits and starts and a newsletter that goes out when there's time don't bring in anything. You need someone looking after them every week, even the busy ones.

From Lugano we manage social media, content and newsletters for companies in Ticino and the rest of Switzerland, with reports you can read without being in the trade.

What we handle

Social media

Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest and X: we choose with you the ones where your audience is, and run them with a monthly content plan.

Newsletters

Planning, copy and sending of email campaigns, list management and consents.

Content and graphics

Copy, images and short videos made for each channel.

Replies and community

Comments and messages followed up, so nobody who writes is left without an answer.

Reports

What went out, what brought in contacts and visits to the website, what we change next month.

How we work

First conversation

The channels you use today, results, audience and budget.

Plan

Channels, posting frequency and goals, chosen for your market.

Approval

You see the month's plan before anything goes out, and we adjust it with you.

Publishing

Posts and newsletters go out according to the calendar.

Review and adjust

We look at what worked and shift the effort accordingly.

Monthly content calendar with posts and reels for Instagram and Facebook, LinkedIn posts and a newsletter, approved by the client before publishing
The month's plan: you see it and approve it before anything goes out, then it's published and we check what worked.

Who it's for

For companies that know they should be on social media and in their customers' inboxes, but have nobody to look after it consistently.

  • SMEs without a dedicated marketing person
  • social media profiles that were opened and then left idle
  • anyone with a customer list they never write to

Together with SEO and advertising

The content we prepare for social media is reused on the blog, where it also works for your rankings. For people searching on Google there's SEO, and paid ads, on Google as well as Facebook and Instagram, have their own page: advertising. You can hand them over together with this service or separately.

Costs

Social media and newsletters have a monthly fee, which depends on the channels, how much content goes out and how many newsletters are sent. If paid ads are added to the posts, they're handled by advertising, with the budget kept separate from our fee.

Before proposing a budget, we look at what you're already doing and with what results.

Frequently asked questions

  • Which social networks should I be on?

    The ones where your audience is, not all of them. LinkedIn if you sell to other businesses, Instagram and Facebook for a local audience, TikTok and YouTube when video is the best way to show what you do.

  • Do I approve the content before it goes out?

    Yes. You see the month's plan in advance, and nothing goes out without your go-ahead.

  • Do you also run ads on Facebook and Instagram?

    Yes, through our advertising service, which runs campaigns on Meta, Google and the other platforms. We prepare the content for posts and ads together, so your profile and your ads speak the same way.

  • How long does it take to see results?

    A social media profile and a newsletter grow over a few months of regular posting. For numbers from the first few days, you need paid ads.

  • Does the service suit a small company too?

    Yes, and you often start with a single channel, the one that makes most sense in your case.

  • Can I hand over just the newsletter?

    Yes. Social media and newsletters can also be taken on separately.

From the blog

How we work on these topics, explained in full.

Indicative prices

Roughly what it costs

Social media and newsletters have a monthly fee, and you can hand us just one of the two.

Social media

reference price

CHF 250/month

Content plan, posts, publishing and replies to comments and messages on the channels you choose.

Newsletter

reference price

CHF 100/month

Copy, design and sending of email campaigns, with list and consent management.

Every company is different: we look at the amount of work and the complexity of the project, and the resulting quote may come in below or above these figures.

It depends on the type of content, how much goes out, the channels and the newsletters sent.

Book a consultation

Have your social media profiles gone quiet?

Tell us which channels you use today and who you want to reach: we'll tell you where to start.

Book a consultation