Business and strategy
Why your website isn't appearing on Google
If your website isn't showing up on Google, the cause could be technical, structural or related to content. The most common reasons, and where to start checking.
9 min read
Business and strategy
Strategy, organisation and growth for SMEs: practical guides written in Lugano for people running a company in Switzerland.
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Articles in Business and strategy
Business and strategy
Your website looks great, but is it actually bringing in customers?
A polished website isn't much use if nobody finds it or nobody contacts you. Here's how to work out whether your site is working for you or is just an online business card.
5 min read
Business and strategy
We have rebuilt our website: new design, new experience, new technology
After years of add-ons, plugins and overlapping integrations, we chose to rethink our website from scratch instead of adding yet more pieces. We moved from WordPress to Next.js: why we did it, what it changes in the way we work, and when a custom solution makes sense.
8 min read
Technology and innovation
When is a custom website worth more than a CMS?
A CMS lets you get started quickly and with a modest initial investment, but not every project has the same needs. For a company that sells services or just a few products, a custom website can offer more control over experience, performance and personalisation, and cost less over time.
7 min read
Business and strategy
Coworking in Ticino: spaces to work, grow and collaborate
Coworking in Ticino offers flexible ways of working for freelancers, start-ups and SMEs, with modern spaces, meeting rooms and professional services. In Lugano you will find places such as Impact Hub Ticino, The Co. Flexible Work Spaces, Regus and Business Center 3000, while Locarno and Bellinzona have Coworking Locarno and M-Space, among others.
3 min read
Business and strategy
Smart outsourcing for Swiss SMEs: lower costs, more efficiency
Smart outsourcing is a solution increasingly chosen by Swiss SMEs to cut costs and boost efficiency. Entrusting activities such as administration, accounting, IT, digital marketing and data protection to an external partner avoids costly hires and gives access to specialist skills. Easy4You offers a complete, flexible model, with modular services and hourly, monthly or annual payment options.
3 min read
Business and strategy
How Much Time Are You Losing Every Month on Admin?
Many SMEs lose precious hours every month on administrative tasks: invoices, deadlines, documents and manual checks. Without automation and system integration, the risk of errors and stress increases. easy4you offers an outsourced administration service, with hourly or monthly payment, that lets you digitalise processes, reduce hidden costs and free up time for the work that generates revenue.
3 min read
E-commerce and digitalisation
Why many online stores aren't profitable (even with traffic)
Many Swiss e-commerce stores aren't profitable even with good traffic, due to underestimated margins, hidden costs and expensive payment systems. Fees, subscriptions, logistics and marketing weigh heavily on the final result. Without a clear analysis of costs and margins, every order risks generating little value
3 min read
Business and strategy
Digital employer branding for SMEs
Digital employer branding has become essential for Swiss SMEs that want to attract and retain talent. Professionals increasingly assess a company’s digital organisation, internal processes and work tools before choosing to join it. An efficient digital environment reduces stress, errors and turnover, improving productivity and company culture.
3 min read
Technology and innovation
From paper to digital: the real cost of not digitalising
Many SMEs underestimate the real cost of running on paper. Paper wastes time, increases the risk of errors and creates operational stress that lowers productivity. Digitalisation makes it possible to simplify processes, improve organisation, reduce errors and work more calmly and efficiently.
3 min read
Business and strategy
Why some SMEs grow while others discuss: the mindset that sets them apart
In many companies, people plan endlessly without acting. The businesses that grow, instead, roll out tests quickly, make decisions with enough information, and learn from real results. This approach, which favours acting over waiting for the perfect solution, lets SMEs adapt, innovate and compete in a fast-moving market. Digitalising processes makes fast decisions and reliable data easier. For Swiss SMEs, adopting a culture of quick decision-making and continuous experimentation can be a crucial competitive advantage.
4 min read
Business and strategy
Digitalisation for micro-businesses and freelancers: light solutions that work
Micro-businesses and freelancers can gain a great deal from digitalisation, even on a small budget. Professional email, document management, digital invoicing and basic security save time and make work more efficient. You don’t need complex solutions, just a few essential tools that are well configured.
2 min read
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