Business and strategy
Landing page or service page: which does your business need?
You call them both "website pages", but they answer different questions, and mixing them up usually ends with something that serves neither purpose.
5 min read
Digital marketing
SEO, Google Ads, social media and Google Business Profile: practical guides written in Lugano to help customers find you.
Would you rather we looked after your marketing?
Articles in Digital marketing
Technology and innovation
Core Web Vitals: what they are and why they matter
A red score on PageSpeed Insights means the site works, but it is quite probably driving some visitors away.
4 min read
Digital marketing
Google Search Console now also tracks Instagram, TikTok, YouTube and X
For the first time you can see which Google searches bring people to your Instagram profile or TikTok channel, as well as to your website.
4 min read
Digital marketing
Company homepage: what a visitor needs to understand in the first seconds
Before they even start reading, a visitor decides whether to stay or leave. What your homepage needs to show, and make clear, in those first moments.
4 min read
Digital marketing
Internal links: the invisible structure that helps your website
No visitor consciously notices a website's internal links, yet they determine how easy it is to find what they are looking for.
4 min read
Digital marketing
How much does SEO cost? What you're actually paying for
From a few hundred to several thousand francs a month: such different numbers often hide services that have almost nothing in common.
5 min read
Technology and innovation
Mobile first: why your website must work on smartphones above all
If your website was built with the computer in mind and then "adapts" to the phone, it's probably already disappointing most of the people who visit it.
5 min read
Business and strategy
A website for companies in Ticino: what to consider before you start
Every company in Ticino needs a different website. What to assess before choosing a provider or starting a project.
5 min read
Business and strategy
Why your website isn't appearing on Google
If your website isn't showing up on Google, the cause could be technical, structural or related to content. The most common reasons, and where to start checking.
9 min read
Business and strategy
Your website looks great, but is it actually bringing in customers?
A polished website isn't much use if nobody finds it or nobody contacts you. Here's how to work out whether your site is working for you or is just an online business card.
5 min read
Technology and innovation
SEO audit: understanding what's holding your website back
A website can have good design and carefully written content and still be invisible in search. An SEO audit looks at why: it examines technical structure, page organisation, content, internal links and authority to identify what's holding back visibility and where it makes sense to start.
5 min read
Technology and innovation
UX/UI audit: find out whether your website really offers a good experience
A website can look polished and still be difficult to use. A UX/UI audit looks at visual hierarchy, navigation, typography, colour, calls to action, forms, mobile behaviour and accessibility to understand what is holding the user experience back and which improvements should come first.
6 min read
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