Digital marketing
Social commerce in Switzerland: selling on Instagram, TikTok and Facebook in 2026
Social commerce is changing the way Swiss SMEs sell online: Instagram, TikTok and Facebook have also become direct sales channels.
3 min read
Insights for people running a business
Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.
The articles
Business and strategy
Green business: how small digital habits (email, cloud, remote working) cut CO₂
Making a business greener does not require big investments: small digital habits such as using email instead of paper, storing files in the cloud and encouraging remote working reduce CO₂ emissions and streamline costs and processes. These practices make companies more sustainable, more efficient and more attractive to customers and employees.
3 min read
Business and strategy
Digital employee benefits: tools for flexibility, digital vouchers and smart perks
Digital employee benefits represent a great opportunity for Swiss companies wanting to attract talent and improve employee satisfaction. Digital vouchers, public transport passes, online training and flexible perks are modern tools that make employees' lives easier and strengthen companies' competitiveness.
5 min read
Technology and innovation
Digital customer experience: how to improve your online customer relationships
Digital customer experience plays a decisive part in building loyalty and growth for Swiss SMEs. Better online relationships come from automation, CRM and chatbots for quick answers, and from efficient after-sales support. These steps make your service faster and bring you closer to your customers.
3 min read
E-commerce and digitalisation
E-commerce conversions: how to increase them
Running an e-commerce business in Switzerland takes more than just an online shop: you need to turn visitors into customers. Increasing conversions means paying attention to every detail, from site speed to a simplified checkout, as well as trust and transparency
3 min read
IT security and privacy
Cybersecurity for SMEs: protecting business data in 2026
Cybersecurity is now a priority for every Swiss SME. In 2026 cyber threats are on the rise, and the new nFADP, together with the GDPR, sets strict data protection rules. Antivirus software alone is not enough to protect a company: you need secure backups, password management, staff training and constant monitoring.
3 min read
Finance and compliance
VAT: flat-rate or effective? Which should I choose for my company?
Flat-rate VAT or effective VAT. The first simplifies administration and can generate extra income from the gap between the VAT invoiced and the VAT paid over; the second lets you deduct VAT on purchases, ideal for businesses with high costs. The right choice depends on sector, size and planned investments.
4 min read
Technology and innovation
Green IT: technology and sustainability for businesses
Corporate sustainability does not come only from traditional practices, but also from technology. Green IT is an innovative approach to cutting waste, limiting CO2 emissions and improving business efficiency.
4 min read
E-commerce and digitalisation
Digitalising internal processes: how to cut costs and work more efficiently
Digitalising internal processes is now a priority for Swiss companies that want to cut costs and improve efficiency. Automating administrative tasks, adopting online collaboration tools and digitising documents saves time, makes better use of resources and supports sustainability. Beyond the new technology, the way people work changes too.
3 min read
Digital marketing
E-commerce SEO audit: the complete guide to optimising your online shop
An SEO audit for your e-commerce site is essential to assess the health of your online shop and spot areas for improvement. Whether you run WooCommerce, Shopify, PrestaShop or Magento, a thorough audit helps increase your visibility on search engines, improve the user experience and boost sales. Why run an…
3 min read
Business and strategy
Swiss Post 2026: all the changes for businesses and private individuals
From 2026, Swiss Post will introduce major changes that will affect how businesses and private individuals handle communications, shipments and official documents. Understanding what's changing ahead of time is essential to avoid disruptions, delays and operational problems. Here's what's new with Swiss Post in 2026 and how to prepare.
2 min read
Digital marketing
Social marketplaces: how to sell and promote your online shop on social media
Integration with CMS platforms such as WooCommerce, Shopify, Prestashop and Magento makes it possible to sync catalogues and simplify management. By combining organic strategies with sponsored campaigns, you can increase visibility, build customer loyalty and boost sales.
3 min read
From theory to practice
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