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Insights for people running a business

Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.

The articles

Business and strategy

Corporate ecology: how businesses can make a difference

Corporate ecology is becoming ever more central for modern businesses. Reducing your environmental impact is good for the planet and saves money too. Remote working, electronic invoices and receipts cut out paper and reduce emissions, while green logistics make it possible to reuse materials and cut waste

3 min read
Digital marketing

Marketing: the small details that change everything

In marketing, small details often decide the outcome more than big campaigns do. An outdated address, a complicated checkout or careless communication can drive customers away. Taking care of the small things means offering a smooth, consistent and memorable experience that builds trust and encourages loyalty.

3 min read
Business and strategy

Swiss SMEs: why hybrid profiles are essential in 2026

In 2026, Swiss SMEs face a transformation driven by digitalisation, AI and automation. To stay competitive, they need hybrid profiles: professionals who combine technical skills (IT, data analysis, AI) with soft skills such as communication, change management and digital ethics

3 min read
IT security and privacy

Secure passwords: how to create, update and protect them effectively

This article explains why it's important to use secure, up-to-date passwords to protect your online accounts. It covers the features of a strong password, such as length, complexity and uniqueness, and the importance of updating them regularly to reduce the risk of breaches. It also presents practical tools, such as password generators and password managers, that make it easier to create and manage credentials.

3 min read

From theory to practice

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