Digital marketing
How much does SEO cost? What you're actually paying for
From a few hundred to several thousand francs a month: such different numbers often hide services that have almost nothing in common.
5 min read
Insights for people running a business
Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.
The articles
Technology and innovation
Mobile first: why your website must work on smartphones above all
If your website was built with the computer in mind and then "adapts" to the phone, it's probably already disappointing most of the people who visit it.
5 min read
Technology and innovation
Is your website a salesperson or a pointless cost?
It only takes a visitor a few instants to decide whether to trust your website or not. What the scientific research says, and how to tell which side yours is on.
4 min read
E-commerce and digitalisation
Shopify, WooCommerce, PrestaShop or custom-built e-commerce: which should you choose?
It isn't a contest between better or worse platforms. It's about understanding how much management complexity your company is really willing to take on.
4 min read
E-commerce and digitalisation
Checkout too complicated: how many customers are you losing?
The customer has chosen the product, added it to the cart, and is almost ready to pay. Then they abandon everything. Often the checkout is to blame, not the price.
4 min read
Technology and innovation
Your website is old: do you really need to rebuild it from scratch?
An old website doesn't always need to be scrapped. How to tell whether an update is enough or it's worth starting again from scratch.
4 min read
Business and strategy
A website for companies in Ticino: what to consider before you start
Every company in Ticino needs a different website. What to assess before choosing a provider or starting a project.
5 min read
Business and strategy
Why we analyse first and propose afterwards
A proposal made without any analysis is a standard product presented as consultancy. That's why we always start from your business's own data.
4 min read
Technology and innovation
How much does a website cost? Price isn't everything
Two quotes with the same figure can hide very different results. What to look at beyond the price before choosing who builds your website.
5 min read
Business and strategy
When should you redesign your website? 7 signs it's time
You don't always need to start from scratch, but certain signs clearly show when your current website is holding your business back instead of helping it.
5 min read
Business and strategy
Why your website isn't appearing on Google
If your website isn't showing up on Google, the cause could be technical, structural or related to content. The most common reasons, and where to start checking.
9 min read
Business and strategy
Your website looks great, but is it actually bringing in customers?
A polished website isn't much use if nobody finds it or nobody contacts you. Here's how to work out whether your site is working for you or is just an online business card.
5 min read
From theory to practice
If one of these topics affects your company, we can take care of it.