Business and strategy
Landing page or service page: which does your business need?
You call them both "website pages", but they answer different questions, and mixing them up usually ends with something that serves neither purpose.
5 min read
Insights for people running a business
Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.
The articles
Technology and innovation
Core Web Vitals: what they are and why they matter
A red score on PageSpeed Insights means the site works, but it is quite probably driving some visitors away.
4 min read
E-commerce and digitalisation
WooCommerce restyling: how to get a modern, fast and customised e-commerce with Next.js
The catalogue, orders and customers stay exactly where they are. The only thing that changes is the part the customer sees, and that's what decides whether they buy or walk away.
5 min read
Business and strategy
Administrative outsourcing: cutting costs or working more efficiently?
Before asking what an external service costs, it is worth working out what doing everything yourself already costs you, in time and mistakes.
4 min read
Business and strategy
Too many documents, not enough time: how to organise your business admin
Paperwork, emails and disorganised folders cost you hours every week. A practical method for bringing order to your business administration.
4 min read
Digital marketing
Google Search Console now also tracks Instagram, TikTok, YouTube and X
For the first time you can see which Google searches bring people to your Instagram profile or TikTok channel, as well as to your website.
4 min read
Technology and innovation
Is WordPress still the right choice for your business?
It's the most widely used tool in the world for building websites, but "most widely used" doesn't automatically mean "best suited to your business".
4 min read
Finance and compliance
SumUp x TWINT: how it works on the Solo device
With the right terminal, accepting TWINT doesn't require complicated setup. What to know if you work with a SumUp Solo.
3 min read
Technology and innovation
Building a website with artificial intelligence: is it really that simple?
Generating a website with a prompt takes a few seconds. Making it genuinely work for your business requires decisions that AI, on its own, cannot make.
6 min read
E-commerce and digitalisation
E-commerce on smartphones: why the mobile experience matters
Your next customer is probably looking at you from a phone, and the mobile experience decides whether they buy.
4 min read
Digital marketing
Company homepage: what a visitor needs to understand in the first seconds
Before they even start reading, a visitor decides whether to stay or leave. What your homepage needs to show, and make clear, in those first moments.
4 min read
Digital marketing
Internal links: the invisible structure that helps your website
No visitor consciously notices a website's internal links, yet they determine how easy it is to find what they are looking for.
4 min read
From theory to practice
If one of these topics affects your company, we can take care of it.