Digital marketing
Cyber Monday: how to prepare your business for the online discount Monday
Cyber Monday is a great opportunity for businesses, but only if you're well prepared to manage the event effectively
6 min read
Business and strategy
Strategy, organisation and growth for SMEs: practical guides written in Lugano for people running a company in Switzerland.
Want to work out where to start in your company?
Articles in Business and strategy
Digital marketing
Black Friday: how to prepare your business, with strategies and practical tips
Black Friday has become one of the most important retail moments of the year, for consumers and businesses alike
5 min read
Business and strategy
Pop-ups: tips for launching a store or restaurant.
Pop-ups (temporary shops and restaurants) are becoming increasingly popular. What should a business or catering company pay attention to when deciding to open a temporary location? Here are some tips on choosing a payment method, setting a budget and picking a location.
9 min read
Business and strategy
Annual performance reviews: here are some useful tips
As the year draws to a close, one topic in particular is on everyone’s mind in local SME break rooms: the annual performance review. Your main goals are to promote transparency, build employee loyalty and improve efficiency. With our 9 tips, you’ll be perfectly prepared.
4 min read
Business and strategy
Starting your own business made easy
Ready to start your own business? We wish you the very best! Before you begin, it’s essential to consider a few crucial questions. Here you’ll find a guide to the administrative duties that new businesses need to deal with.
6 min read
Technology and innovation
Digitalisation: six benefits for your small or medium-sized business
This article sets out the many benefits of digitalisation for SMEs, to show how your business can make the most of it.
5 min read
Technology and innovation
Management software: 5 good reasons to choose a cloud-based solution for your business
With digital transformation under way, it has become essential for businesses to invest in cloud management software that provides secure, flexible technology services.
5 min read
Technology and innovation
Hosting: how to choose the best service for your shop or site
Choosing a hosting provider for your website is a critical decision that can greatly affect the success of your international e-commerce store. Choosing the best hosting for your online shop is essential to ensure performance, security and an excellent user experience.
3 min read
Digital marketing
Increase your traffic with multilingual translation
Want more traffic to your website? Multilingual translation may be the answer. According to Bright Plugins, 75% of internet users do not speak English as their first language. So if you translate your blog into several languages, you can reach a large audience of new visitors, and that will help your blog's traffic grow. Read on to see how to put multilingual translation in place and get good results from it.
11 min read
E-commerce and digitalisation
SMEs: 5 benefits of digitalisation
For an SME, digitalisation has become a condition for staying competitive. Digitalising processes means automating activities, simplifying day-to-day operations, improving customer service and expanding online visibility. The main benefits include the ability to save on operating costs, improve internal efficiency, offer faster customer service and gain qualified traffic through digital channels such as websites, social media and marketplaces.
3 min read
Digital marketing
YouTube: take your creator partnerships to the next level, from sponsored videos to ads.
Many brands team up with creators to reach their potential audience on online platforms such as YouTube in an authentic, natural way.
4 min read
Finance and compliance
10 points SMEs need to watch to keep VAT under control
Many small and medium-sized businesses see VAT as a “necessary evil” that also brings a lot of administrative work. Here you can learn how to find your way through the VAT maze and save a great deal of time on your returns.
8 min read
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