Digital marketing
Marketing 2025: the guide to important dates
The 2025 marketing plan is a strategic and operational guide for reaching our business goals over the course of the year
5 min read
Digital marketing
SEO, Google Ads, social media and Google Business Profile: practical guides written in Lugano to help customers find you.
Would you rather we looked after your marketing?
Articles in Digital marketing
Digital marketing
Marketing 2025: trends and changes to get ready for
Marketing is undergoing radical change, driven by technological innovation and shifting consumer expectations.
3 min read
Digital marketing
How to boost your business’s visibility on Google Maps for local search
Google Maps is a powerful resource for any business looking to improve its online visibility, especially for local search. If a user searches for a service or product in your area, ranking highly on Google Maps decides whether they find you or a competitor
5 min read
Digital marketing
TikTok: The Huge Potential for Your Marketing Strategy
For businesses in every sector, TikTok is a unique opportunity to reach a huge, diverse audience with formats unlike those on other social networks. Here's why TikTok works for businesses and how to use it.
4 min read
Business and strategy
easy4you: the partner for growing your business
Whether you need to improve your accounting, boost your online presence or manage your IT infrastructure, we are ready to provide the right solution. Choose easy4you, the ideal partner to grow your business!
4 min read
Digital marketing
Sales season: plan your discounts around the key dates
In this article we look at how to plan and optimise your discount strategy for every occasion, increasing your chances of success and helping your business stand out.
5 min read
Digital marketing
Promotional newsletters: what's the best time to send them?
In this article, we'll look at the best time to send promotional newsletters and the best practices for maximising your emails' open and conversion rates.
5 min read
Digital marketing
How to write an effective promotional newsletter: a guide for businesses
How to write a promotional newsletter that gets read, with practical tips for email marketing.
6 min read
Digital marketing
How to write meta titles for Google: the guide for businesses
What a meta title is, why it matters for SEO and how to write one well.
5 min read
Digital marketing
Social commerce: how Swiss SMEs sell
Social commerce represents an extraordinary opportunity for Swiss SMEs, allowing them to access new markets and compete on a global scale at relatively low cost.
6 min read
Digital marketing
24-hour flash sale: how to organise a flash sale for your business
With a well-targeted promotion, an irresistible offer and a hassle-free shopping experience, a flash sale can bring in immediate revenue and introduce your brand to new customers.
6 min read
Digital marketing
Google reviews: the guide to managing them well
Google reviews are one of the most powerful tools businesses have for building a solid, credible online reputation
7 min read
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