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Articles in Digital marketing

Business and strategy

Why some SMEs grow while others discuss: the mindset that sets them apart

In many companies, people plan endlessly without acting. The businesses that grow, instead, roll out tests quickly, make decisions with enough information, and learn from real results. This approach, which favours acting over waiting for the perfect solution, lets SMEs adapt, innovate and compete in a fast-moving market. Digitalising processes makes fast decisions and reliable data easier. For Swiss SMEs, adopting a culture of quick decision-making and continuous experimentation can be a crucial competitive advantage.

4 min read
E-commerce and digitalisation

How to reduce abandoned carts in your online shop: figures, techniques and tools

Abandoned carts are one of the main sources of lost revenue for Swiss e-commerce businesses. Here you will find the most common reasons for abandonment (hidden costs, complicated checkout, lack of trust, limited payment methods) and we present the best techniques for reducing the problem: quick checkout, mobile optimisation, transparent costs, automatic reminders and optimised payment systems

4 min read
E-commerce and digitalisation

Product pages: how to write them (a guide for Swiss e-commerce)

Product pages are decisive for sales on a Swiss e-commerce site. This article explains how to write them effectively using persuasive copywriting, targeted SEO and the psychological levers that build customer trust. We look at how to present benefits, professional images, FAQs, reviews and key information to reduce doubts and improve conversions.

4 min read
Digital marketing

Marketing in 2026: the main trends according to Google (and what they mean for your business)

Marketing in 2026 will be driven by artificial intelligence, advanced personalisation and data-based strategies. According to Google's insights, consumers are demanding increasingly relevant experiences, short-form video content and seamless omnichannel interactions. Businesses will need to invest in first-party data, privacy, automation and creator partnerships to stay competitive. Online search will also evolve thanks to AI, requiring content optimised for new answer-generation models.

3 min read
Digital marketing

Marketing: the small details that change everything

In marketing, small details often decide the outcome more than big campaigns do. An outdated address, a complicated checkout or careless communication can drive customers away. Taking care of the small things means offering a smooth, consistent and memorable experience that builds trust and encourages loyalty.

3 min read
Business and strategy

Swiss SMEs: why hybrid profiles are essential in 2026

In 2026, Swiss SMEs face a transformation driven by digitalisation, AI and automation. To stay competitive, they need hybrid profiles: professionals who combine technical skills (IT, data analysis, AI) with soft skills such as communication, change management and digital ethics

3 min read

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