Business and strategy
The 3 most common mistakes when starting a company (and how to avoid them with easy4you)
The 3 most common mistakes people make when starting a new business, and how to avoid them.
2 min read
Insights for people running a business
Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.
The articles
Business and strategy
Planning your summer holidays: have you told your customers?
Plan your shop's summer closure: let customers know via your website, social media, email and Google.
2 min read
Technology and innovation
Website: 7 elements you cannot do without
An effective website needs to guide the user, meet their needs and turn the visit into a concrete action: a contact request, a newsletter sign-up or, better still, a sale.
2 min read
Business and strategy
Part-time employees in small and medium-sized businesses: what to consider
Part-time jobs offer flexibility, but they also bring responsibilities. What an employer in Switzerland needs to know.
3 min read
Digital marketing
Social media manager vs content creator: who does what
Social Media Manager and Content Creator: different but complementary roles. Find out who does what and why their collaboration is strategic for the success of your digital communication
2 min read
Digital marketing
Local SEO: how to get found by customers in your area
Local SEO, an effective strategy for attracting new customers, improving your reputation and boosting sales directly in your area.
2 min read
E-commerce and digitalisation
E-commerce: DIY or hire an agency?
E-commerce: is it better to build your online shop yourself or hire an agency? Discover the advantages, risks and professional solutions from easy4you.
2 min read
Technology and innovation
QR codes: practical uses in everyday life
QR codes: these little squares make it easy to access digital information. Whether in restaurants, offices or private events, QR codes are everywhere. Here's how to use them and how to create your own.
3 min read
Finance and compliance
Occupational pensions: when, how, what and where?
Occupational pension provision (the 2nd pillar, BVG) is a key part of the Swiss pension system, designed to supplement the state pension (AHV/IV) and maintain your standard of living after retirement. It is compulsory for employees earning above a certain threshold and covers old age, disability and death. Contributions are shared between employer and employee, and the capital built up pays out benefits on retirement or other events. Here we explain what occupational pension provision is, how it works and what benefits it offers.
3 min read
E-commerce and digitalisation
E-commerce: which platform should you choose? Pros and cons of the main options
Choosing the right e-commerce platform is essential to an online shop’s success. Every option has its pros and cons, so the choice depends on your budget, technical needs and business goals.
4 min read
Business and strategy
Food delivery – Delivery platform vs own rider: which strategy should you use?
Discover the differences between using delivery platforms such as Divoora, Smood and e-need, or running your own rider for your takeaway. We look at the pros and cons of both options to help you choose the best strategy for your business
4 min read
Technology and innovation
From physical space to digital: how to transform your shop and increase sales
Owning a physical shop offers tangible advantages, such as the chance to interact directly with customers, but it also brings significant costs. High rent, utilities, maintenance and staff are just some of the expenses that can weigh on a company's budget.
3 min read
From theory to practice
If one of these topics affects your company, we can take care of it.