Planning your summer holidays: have you told your customers?
Summer is just around the corner, and for anyone running a small shop or an independent business, it's also time to switch off for a while. But be careful: a well-planned break is also a well-communicated one.
If you're thinking of closing for the summer holidays, make sure you let your customers know in good time. Clear communication decides whether a customer waits for you to come back or goes elsewhere.
Why communicating your summer closure matters
Many small shops and local businesses, especially in retail, food and services, tend to overlook summer communication. This can lead to frustration, complaints or negative reviews.
Communicating your holiday closure properly:
- Shows professionalism
- Strengthens customer trust
- Reduces misunderstandings and requests you can't handle
- Keeps your digital presence active, even while you're offline
Here's what to do before you go on holiday:
1. Update your website
Add a visible banner or pop-up with the closing dates and a friendly message. If you have an e-commerce store, specify whether orders will be shipped after you reopen.
✅ Pro tip: schedule an automatic newsletter on your CMS to remind visitors.
2. Send a newsletter to your customers
Let your community know by email at least a week before closing. You can also use the opportunity to offer a discount code valid before the holidays, boosting sales in the process.
3. Update your Google Business Profile
Change your business hours directly on Google, so anyone searching for your shop already knows you're closed.
4. Post on social media
Share a post or story with summer-themed graphics, your closing dates and maybe a photo of the team on holiday. This strengthens your relationship with your audience.
5. Set up automatic replies
Set up an automatic reply on email and WhatsApp Business, stating that you're on holiday and when you'll be back.
6. Plan your return in advance
Want to get back to business without stress? Prepare posts, offers or emails to send out when you return, ahead of time. Planning in advance will save you time and effort.
Would you like help with your summer communication?
At easy4you.cloud we offer support with social media management, email marketing and website updates. Our team can create bespoke graphics, copy and automations for your business!
👉 Get in touch now on this page so you don't lose a single customer over the summer.
