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Insights for people running a business

Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.

The articles

Business and strategy

Why some SMEs grow while others discuss: the mindset that sets them apart

In many companies, people plan endlessly without acting. The businesses that grow, instead, roll out tests quickly, make decisions with enough information, and learn from real results. This approach, which favours acting over waiting for the perfect solution, lets SMEs adapt, innovate and compete in a fast-moving market. Digitalising processes makes fast decisions and reliable data easier. For Swiss SMEs, adopting a culture of quick decision-making and continuous experimentation can be a crucial competitive advantage.

4 min read
Business and strategy

Corporate digital identity: why it's essential for Swiss SMEs

Corporate digital identity is essential for the reputation and security of Swiss SMEs. Professional email addresses, properly configured domains and polished signatures increase customer trust. At the same time, protections such as SPF, DKIM and DMARC are essential to prevent spoofing and phishing. Using free email accounts or incomplete configurations exposes the business to technical and reputational risks

3 min read
Business and strategy

Data analytics for SMEs: using data to make better decisions (without being a multinational)

Data analytics is no longer reserved for multinationals. Swiss SMEs can also use data to make better decisions, optimise costs and improve sales and marketing. With a few key KPIs and smart dashboards, you can get a clear picture of how the business is doing without complex tools. Analysing sales, campaigns and costs helps cut waste and increase profitability.

3 min read
Business and strategy

Digital checklist for new Swiss SMEs: everything you need in the first 90 days

In its first 90 days of business, a Swiss SME needs to lay solid digital foundations. This checklist guides new companies through IT, administration, marketing and security, avoiding common mistakes and improvisation. From a professional email address to digital invoicing, from your online presence to data protection under the nFADP, every early choice affects future growth

3 min read
Technology and innovation

Business management software: why Excel is no longer enough for Swiss SMEs

Many Swiss SMEs still use Excel to manage business data, but errors, versioning problems and a lack of security make this approach increasingly risky. Management software makes it possible to centralise information, automate processes and improve control over accounting, customers and operations. Modern ERP, CRM and accounting tools help businesses grow in a structured way that complies with the nFADP.

3 min read
E-commerce and digitalisation

How to reduce abandoned carts in your online shop: figures, techniques and tools

Abandoned carts are one of the main sources of lost revenue for Swiss e-commerce businesses. Here you will find the most common reasons for abandonment (hidden costs, complicated checkout, lack of trust, limited payment methods) and we present the best techniques for reducing the problem: quick checkout, mobile optimisation, transparent costs, automatic reminders and optimised payment systems

4 min read
E-commerce and digitalisation

Product pages: how to write them (a guide for Swiss e-commerce)

Product pages are decisive for sales on a Swiss e-commerce site. This article explains how to write them effectively using persuasive copywriting, targeted SEO and the psychological levers that build customer trust. We look at how to present benefits, professional images, FAQs, reviews and key information to reduce doubts and improve conversions.

4 min read
Business and strategy

Digital onboarding: how to simplify bringing new employees into Swiss SMEs

Digital onboarding changes the way a new employee joins a company, with effects on time, security and compliance with the nFADP. Digitising documents, access and training reduces costs, eliminates errors and gives new hires a professional experience. With CRM, electronic signatures and e-learning modules, even small businesses can manage onboarding simply and automatically.

3 min read

From theory to practice

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