Technology and innovation
Your website is old: do you really need to rebuild it from scratch?
An old website doesn't always need to be scrapped. How to tell whether an update is enough or it's worth starting again from scratch.
4 min read
Technology and innovation
Cloud, business software, AI and digital tools: what an SME really needs, explained by our team in Lugano.
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Articles in Technology and innovation
Business and strategy
A website for companies in Ticino: what to consider before you start
Every company in Ticino needs a different website. What to assess before choosing a provider or starting a project.
5 min read
Business and strategy
Why we analyse first and propose afterwards
A proposal made without any analysis is a standard product presented as consultancy. That's why we always start from your business's own data.
4 min read
Technology and innovation
How much does a website cost? Price isn't everything
Two quotes with the same figure can hide very different results. What to look at beyond the price before choosing who builds your website.
5 min read
Business and strategy
When should you redesign your website? 7 signs it's time
You don't always need to start from scratch, but certain signs clearly show when your current website is holding your business back instead of helping it.
5 min read
Technology and innovation
SEO audit: understanding what's holding your website back
A website can have good design and carefully written content and still be invisible in search. An SEO audit looks at why: it examines technical structure, page organisation, content, internal links and authority to identify what's holding back visibility and where it makes sense to start.
5 min read
Technology and innovation
UX/UI audit: find out whether your website really offers a good experience
A website can look polished and still be difficult to use. A UX/UI audit looks at visual hierarchy, navigation, typography, colour, calls to action, forms, mobile behaviour and accessibility to understand what is holding the user experience back and which improvements should come first.
6 min read
Business and strategy
We have rebuilt our website: new design, new experience, new technology
After years of add-ons, plugins and overlapping integrations, we chose to rethink our website from scratch instead of adding yet more pieces. We moved from WordPress to Next.js: why we did it, what it changes in the way we work, and when a custom solution makes sense.
8 min read
Technology and innovation
When is a custom website worth more than a CMS?
A CMS lets you get started quickly and with a modest initial investment, but not every project has the same needs. For a company that sells services or just a few products, a custom website can offer more control over experience, performance and personalisation, and cost less over time.
7 min read
Technology and innovation
From paper to digital: the real cost of not digitalising
Many SMEs underestimate the real cost of running on paper. Paper wastes time, increases the risk of errors and creates operational stress that lowers productivity. Digitalisation makes it possible to simplify processes, improve organisation, reduce errors and work more calmly and efficiently.
3 min read
Business and strategy
Why some SMEs grow while others discuss: the mindset that sets them apart
In many companies, people plan endlessly without acting. The businesses that grow, instead, roll out tests quickly, make decisions with enough information, and learn from real results. This approach, which favours acting over waiting for the perfect solution, lets SMEs adapt, innovate and compete in a fast-moving market. Digitalising processes makes fast decisions and reliable data easier. For Swiss SMEs, adopting a culture of quick decision-making and continuous experimentation can be a crucial competitive advantage.
4 min read
Technology and innovation
IT as a Service: from fixed cost to flexible service for Swiss SMEs
IT-as-a-Service lets Swiss SMEs turn IT from a fixed cost into a flexible, predictable service. Compared with traditional in-house IT, smart outsourcing offers ongoing support, greater security and cost control
2 min read
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