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E-commerce and digitalisation

Opening and running an online shop in Switzerland: platforms, payments, shipping and digitalisation, explained by our team in Lugano.

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Articles in E-commerce and digitalisation

Business and strategy

Why some SMEs grow while others discuss: the mindset that sets them apart

In many companies, people plan endlessly without acting. The businesses that grow, instead, roll out tests quickly, make decisions with enough information, and learn from real results. This approach, which favours acting over waiting for the perfect solution, lets SMEs adapt, innovate and compete in a fast-moving market. Digitalising processes makes fast decisions and reliable data easier. For Swiss SMEs, adopting a culture of quick decision-making and continuous experimentation can be a crucial competitive advantage.

4 min read
E-commerce and digitalisation

How to reduce abandoned carts in your online shop: figures, techniques and tools

Abandoned carts are one of the main sources of lost revenue for Swiss e-commerce businesses. Here you will find the most common reasons for abandonment (hidden costs, complicated checkout, lack of trust, limited payment methods) and we present the best techniques for reducing the problem: quick checkout, mobile optimisation, transparent costs, automatic reminders and optimised payment systems

4 min read
E-commerce and digitalisation

Product pages: how to write them (a guide for Swiss e-commerce)

Product pages are decisive for sales on a Swiss e-commerce site. This article explains how to write them effectively using persuasive copywriting, targeted SEO and the psychological levers that build customer trust. We look at how to present benefits, professional images, FAQs, reviews and key information to reduce doubts and improve conversions.

4 min read
Business and strategy

Business website: why it's essential for your company

Having a business website today is essential for any company, whatever its sector or size. In Switzerland, where customers search online before contacting a business, a well-built site increases credibility, improves visibility on Google and brings all the important information together in one place. It's the digital business card that lets you present yourself professionally, attract new customers and support more effective marketing.

4 min read
E-commerce and digitalisation

E-commerce conversions: how to increase them

Running an e-commerce business in Switzerland takes more than just an online shop: you need to turn visitors into customers. Increasing conversions means paying attention to every detail, from site speed to a simplified checkout, as well as trust and transparency

3 min read

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