Skip to content

Business and strategy

Strategy, organisation and growth for SMEs: practical guides written in Lugano for people running a company in Switzerland.

Want to work out where to start in your company?

Articles in Business and strategy

Business and strategy

Corporate digital identity: why it's essential for Swiss SMEs

Corporate digital identity is essential for the reputation and security of Swiss SMEs. Professional email addresses, properly configured domains and polished signatures increase customer trust. At the same time, protections such as SPF, DKIM and DMARC are essential to prevent spoofing and phishing. Using free email accounts or incomplete configurations exposes the business to technical and reputational risks

3 min read
Business and strategy

Data analytics for SMEs: using data to make better decisions (without being a multinational)

Data analytics is no longer reserved for multinationals. Swiss SMEs can also use data to make better decisions, optimise costs and improve sales and marketing. With a few key KPIs and smart dashboards, you can get a clear picture of how the business is doing without complex tools. Analysing sales, campaigns and costs helps cut waste and increase profitability.

3 min read
Business and strategy

Digital checklist for new Swiss SMEs: everything you need in the first 90 days

In its first 90 days of business, a Swiss SME needs to lay solid digital foundations. This checklist guides new companies through IT, administration, marketing and security, avoiding common mistakes and improvisation. From a professional email address to digital invoicing, from your online presence to data protection under the nFADP, every early choice affects future growth

3 min read
Technology and innovation

Business management software: why Excel is no longer enough for Swiss SMEs

Many Swiss SMEs still use Excel to manage business data, but errors, versioning problems and a lack of security make this approach increasingly risky. Management software makes it possible to centralise information, automate processes and improve control over accounting, customers and operations. Modern ERP, CRM and accounting tools help businesses grow in a structured way that complies with the nFADP.

3 min read
Business and strategy

Digital onboarding: how to simplify bringing new employees into Swiss SMEs

Digital onboarding changes the way a new employee joins a company, with effects on time, security and compliance with the nFADP. Digitising documents, access and training reduces costs, eliminates errors and gives new hires a professional experience. With CRM, electronic signatures and e-learning modules, even small businesses can manage onboarding simply and automatically.

3 min read
Business and strategy

Digital transformation: where should a small business start?

Digital transformation has become a necessity for Swiss small businesses too. Many business owners, however, don't know where to start, which tools to adopt or how to avoid wasting budget. This article explains the fundamental steps for digitalising a company in a simple, gradual and sustainable way: from analysing processes to CRM and ERP systems, from workflow automation to IT security.

3 min read
Business and strategy

Impressum: what it must contain to be valid in Switzerland

A complete, compliant Impressum is mandatory in Switzerland for company websites, e-commerce and online businesses. Many SMEs neglect it and risk penalties and legal problems. Here you will find which details must be given, what Swiss law says, how to structure it correctly and which mistakes to avoid.

2 min read
Business and strategy

Business website: why it's essential for your company

Having a business website today is essential for any company, whatever its sector or size. In Switzerland, where customers search online before contacting a business, a well-built site increases credibility, improves visibility on Google and brings all the important information together in one place. It's the digital business card that lets you present yourself professionally, attract new customers and support more effective marketing.

4 min read

Let's talk about your business

A first, no-obligation conversation about what you need: a new website, more visibility online or help with IT and administration.

Book a consultation