Insights for people running a business

Articles on digitalisation, administration, e-commerce, security and Swiss regulations, written in Lugano for SMEs in Ticino and across Switzerland.

Business and strategy

Local business partnerships: an opportunity for growth and innovation

Collaboration between local businesses is emerging as an important growth strategy for companies of every sector and size.

11 November 20244 min read

Digital marketing

TikTok: The Huge Potential for Your Marketing Strategy

For businesses in every sector, TikTok is a unique opportunity to reach a huge, diverse audience with formats unlike those on other social networks. Here's why TikTok works for businesses and how to use it.

11 November 20244 min read

Business and strategy

easy4you: the partner for growing your business

Whether you need to improve your accounting, boost your online presence or manage your IT infrastructure, we are ready to provide the right solution. Choose easy4you, the ideal partner to grow your business!

24 October 20244 min read

Digital marketing

Sales season: plan your discounts around the key dates

In this article we look at how to plan and optimise your discount strategy for every occasion, increasing your chances of success and helping your business stand out.

5 October 20245 min read

Business and strategy

Employees: how to plan their holidays

In this article we look at some useful tips for planning your team’s holidays strategically and efficiently.

2 October 20245 min read

Business and strategy

Why extended opening hours and support until late pay off

Let's look at the benefits of an extended-hours strategy and how it can help your business stand out from the competition.

1 October 20245 min read

Digital marketing

Promotional newsletters: what's the best time to send them?

In this article, we'll look at the best time to send promotional newsletters and the best practices for maximising your emails' open and conversion rates.

1 October 20245 min read