Sports associationDigitalisation · Sport and leisure
A sports association with courses to fill and registrations collected the way they always had been: in person, by phone, on forms to fill in and then type up. Every member went through twice: once when they signed up and again when someone recorded them.
It's the weeks when courses open that show the limit: everyone arrives at once, and collecting registrations by hand slows everything down on exactly those days.
The brief was to give the association the tools to be online and to get rid of the manual steps.
Four pieces of work: first the foundation, then what sits on top of it.
Installed and put into service first, as the foundation for everything else. Before, information lived wherever it happened to be: forms, lists, the memory of whoever had been there longest. No digital tool holds up on a base like that.
A website that says who the association is, what it offers and how to get involved, easy to read on a phone, because that's where most people looking for a course come from.
For the people working at the association, it's the biggest change. Registration is filled in online, whenever it suits the person signing up, and arrives ready to use, with no forms to type up and no queues at the desk in the opening weeks.
Alongside the courses, a shop for what the association sells. Here too, the idea is a channel that works without a person behind every request.
An association that collected registrations by hand ended up with a website, a shop, online registration and a management system that ties them together.
The biggest gain is time: typing up, double-checking and chasing registrations is no longer part of the working day for the people there.
This association and the sports business we describe alongside it are run by the same people, so the story is the same. We didn't agree on the rules for running a shop and moving an organisation forward, and we decided not to continue. Carrying on an engagement knowing we didn't share the direction wouldn't have been honest with either of them, and the digital side was built and working in any case.
The same areas of work we bring to every company: this engagement needed 3 of them, together.
The thinking behind this case, explained in full on the blog (in Italian).
Owning a physical shop offers tangible advantages, such as the chance to interact directly with customers, but it also brings significant costs. High rent, utilities, maintenance and staff are just some of the expenses that can weigh on a company's budget.
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