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Advertising audit Analysis of your ad campaigns

We tell you where your online advertising money is going and what's worth changing, in a document you can hand to whoever manages your campaigns, even another agency.
  • CHF 19.90 per platform
  • Swiss invoice from Lugano, no credit card
  • Report within 3 days of payment
Request the auditHow it works
What you receive

What the report looks at

Every observation starts from a figure in your account and says how much it matters. Where the data isn't enough to draw a conclusion, the report says so. After the analysis you also receive the correct campaign setup, in a file ready to upload. The report and the setup take the same form on every platform: the examples below are from Google Ads.

Tracking and conversions

Whether the conversions you see in the account are the real ones: tags and pixels installed properly, events counted only once, attribution windows, consent collected before measuring.

Account structure

How campaigns, groups and budgets are split, and whether that split works for you or only against itself. Campaigns competing with each other are what we find most often.

Where the money goes

Paid search terms that are useless, placements that bring nothing, overlapping audiences. Each item says how much it weighs on the period's spend.

Bids and budget

A bidding strategy that suits the data you have, spending pace across the month, cost per acquisition and return. If the budget is below the minimum the platform needs to learn, we say so.

Ads and creative

Variety of messages, signs of fatigue, consistency between what the ad promises and what people find when they click. That goes for copy as well as images and video.

Landing page

Where the traffic you're paying for lands: clarity, speed, behaviour on a smartphone, the gap between the ad's promise and the page.

Rules and compliance

Platform policies, restricted categories, nFADP and GDPR obligations on consent and on the data passed to ad servers.

Priority of the fixes

Everything that comes out is ranked by impact, with the level of certainty stated: you know what to tackle on Monday morning and what can wait.

Sample extract from the advertising audit report: health score and data coverage for Google Ads and Meta, checks with result, severity and confidence, and an action plan item with owner, priority, effort, expected impact and metric
1 · The report: score and data coverage per platform, every check with its result, severity and how confident the conclusion is. The same for all twelve platforms.
Example, on Google Ads, of the Excel file with the setup delivered after the advertising audit for each platform analysed: the keyword sheet for a plumber in Lugano, with ad group, match type and maximum CPC, and the seven sheets from instructions to extensions
2 · The setup: after the analysis, campaigns, audience, ads and exclusions in a file ready to upload. The example here is for Google Ads, but you get the file for every platform analysed.
Platforms

The twelve platforms

Every platform has its own rules, pitfalls and checks: the audit follows a dedicated one for each, and costs CHF 19.90 per platform. Choose the ones you spend on.

  • Google Ads

    Search, Display, Performance Max, Shopping

  • Meta (Facebook and Instagram)

    Campaigns, audiences, Pixel and Conversions API

  • YouTube Ads

    Video, Shorts, Demand Gen and connected TV

  • LinkedIn Ads

    B2B, lead gen forms, Insight Tag

  • Microsoft Advertising

    Bing, syndicated network, imports from Google

  • TikTok Ads

    Native creative, Smart+, Events API

  • Pinterest Ads

    Catalogue, shopping, tag and CAPI

  • Amazon Ads

    Sponsored Products, Brands, Display, ACOS and TACOS

  • Apple Ads

    App Store, Search Match, AdServices attribution

  • Snapchat Ads

    Vertical formats, AR, catalogue

  • Reddit Ads

    Communities, interests, conversation ads

  • X Ads

    Keywords, conversations, website and app measurement

How it works

From form to report

Payment comes before delivery: it's the only condition, and it's written here rather than in the small print.

  1. You fill in the form

    You choose the platforms to analyse and leave your billing details. A couple of minutes.

  2. You give us the data

    Read-only access to the ad account, or exports from the last 90 days. We'll write to tell you exactly what we need.

  3. You receive the invoice

    An invoice with a Swiss QR code by email, payable by e-banking or TWINT. No credit card to leave on the website.

  4. You receive the report

    It takes no more than 3 working days from payment. The document is yours.

Request the audit
What it isn't

What you don't get at this price

At CHF 19.90 it's fair to wonder what the catch is. There are limits, and we write them down here.

We don't touch your account

The access you give us is read-only. No campaign is paused, changed or created: you decide on the changes and make them.

It isn't campaign management

The analysis captures the situation and says what's worth doing. Managing the campaigns month by month is a different job, at a different price.

It isn't a disguised sales pitch

The report is complete even if you never get back in touch. Nothing is held back to make you call us.

You need an account that's already running

We analyse campaigns that have run: without at least a few weeks of data there's nothing to look at. If you're starting from scratch, let's just talk.

Have you done the two free analyses yet?

The design and user experience analysis and the SEO analysis look at the website: how it presents itself to visitors and how it presents itself to Google. The advertising audit looks at something else, namely the traffic you're paying for. They're different jobs that read well together: sending paid advertising to a page that doesn't convince is the fastest way to burn through a budget.

Design and user experienceSEO and search visibility

If you then hand us the campaigns

What you paid for the audit is deducted from the first monthly management fee. Just like project consulting: you don't pay twice for what you've already spent.

How we manage campaigns

Request the advertising audit

Choose the platforms and leave your billing details. You'll see the total below as you choose, before you send anything.

Platforms to analyse *

CHF 19.90 per platform. Choose as many as you like.

No platform chosenCHF 0.00

Billing detailsused only to issue the invoice

Your data is processed under the nFADP and the GDPR and used only to issue the invoice and prepare the report.

How we use your data

Billing details are used to issue the invoice, access to the ad account to prepare the report. Access is revoked once the report is delivered, and you can remove it yourself at any time from the platform's panel.

Want to talk before deciding? info@easy4you.cloud