The 2025 marketing plan represents a strategic and operational guide to achieve our corporate objectives during the year, exploiting the opportunities offered by the Swiss calendar and adapting to the needs of an increasingly dynamic market. In a continuously evolving competitive context, our priority will be to maximize the visibility of the brand, increase the involvement of the public and increase sales through targeted campaigns, seasonal promotions and effective communication on all channels.
To ensure the success of the plan, we have integrated the main holidays, the relevant events and seasonal trends that influence the behavior of consumers. Our approach is based on data, market analysis and well -defined planning that includes key activities such as:
- Thematic promotions on the occasion of important holidays and events.
- Planning of seasonal sales , strategically distributed to optimize sales results.
- Digital strategies that provide for the use of social media, email marketing and targeted advertising to intercept our audience in the right moments.
With a particular focus on the Swiss market, the plan also includes the optimization of days and publication times on social media, coordination of communication campaigns and continuous monitoring of performance. Our mission is to offer value experiences to our customers, consolidate their trust and maintain a competitive advantage throughout 2025.
Vision, strategy and action: the 2025 marketing plan is our tool to transform success.
Marketing plan 2025
Objective : maximize sales through targeted campaigns and seasonal promotions, exploiting holidays, sales and key moments in the Swiss calendar.
January - March 2025 (Q1)
January
- January 1-New Year's Eve
newsletter of greetings and promotions for the new year (Focus on limited offers to push post-Christmas sales). - From 3 to 7 January
winter sales : launch of the promotional campaign with discounts on autumn-winter collections.
Channels: social media, email, e-commerce. - Mid -January (from 15 onwards)
campaign "New beginnings": promotion of wellness, fitness or planning for the new year.
February
- February 14 - Valentine's Day
- Sending promotional newsletters with gift ideas starting from February 7th.
- Social Campaign: contest or special offers for couples.
- End of February (from February 26)
pre-Lancio of the spring collections, "Early Bird" promotions.
March
- March 17 - Feast of San Patrizio
theme campaigns "Green and Fortune" to generate engagement on social media (contest, coupon). - March 20 - Spring equinox
campaign "Renew your season" with the official launch of the spring collections. - End of March
Pre-Pasqua: promotion of gift items and sweets.
April - June 2025 (Q2)
April
- April 18-21-Easter
newsletter at the beginning of the month with gift ideas for Easter. Offers on seasonal products and decorations.
Special Promotion of Spring: Discounts on Easter weekend. - April 22 - Green campaign earth day
: promotion of sustainable products or donations for each purchase.
May
- May 1 - Labor Festival (limited to some regions)
offers "relax and celebrate". - 12 May (Sunday) - Mother's Day
- Sending a newsletter with personalized offers starting from May 5th.
- Gift ideas with dedicated social campaigns.
June
- June 1 - Pentecost
promotions for the holiday weekend. - June 20 - early summer
"ready for summer" campaign with promotions on summer clothing, travel and outdoor. - Mid -June
launch of a campaign dedicated to early summer sales.
July - September 2025 (Q3)
July
- 1-31 July-Summer sales
aggressive offers on summer garments and seasonal inventory.
August
- August 1 - Swiss National Feast
Patriotic Campaign: exclusive discounts on Swiss or "red and white" products. - Mid -August
"Back to school" campaign: offers on chancellery, clothing and technology.
September
- September 23 - Autumn equinox
launch of the autumn collection with focus on articles for the return to the routine and promotions on internal items. - Late September
pre-launch of the Christmas campaigns: teaser on social media.
October - December 2025 (Q4)
October
- Halloween (October 31)
dedicated campaign with offers on thematic articles. Sending newsletter on October 20 to anticipate purchases.
November
- Early November
Soft pre-Christmas promotions: decorative articles and first gift ideas. - November 28 - Black Friday
offers on technology, fashion and flagship products. Aggressive campaign with launch starting from November 15th. - December 2 - Cyber Mondoy
Promotions for online shopping.
December
- December 8 - Immaculate Conception (holiday in some regions)
targeted campaigns to anticipate Christmas. - 15-24 December
Last-Minute Christmas sales.
Sending reminder via newsletter and SMS for guaranteed shipments by Christmas. - 26-31 December-Post-Christmas sales
offered on winter articles and end-of-year promotions.
Guide to publication on social media (2025)
Ideal platforms and days
Facebook
- Best days : Tuesday, Wednesday, Thursday.
- Optimal times : 11:00 - 13:00 (lunch break) and 18:00 - 20:00 (after work).
- Notes : suitable for promotions, events, and engagement posts such as quiz or direct questions.
Instagram
- Best days : Wednesday, Friday, Saturday.
- Optimal times : 10:00 - 12:00 and 19:00 - 21:00.
- Notes : Use captivating visual content, interactive stories and Reel to obtain more visibility.
LinkedIn
- Best days : Tuesday, Wednesday, Thursday.
- Optimal timetables : 08:00 - 10:00 (start of work) and 16:00 - 18:00 (end of working day).
- Notes : ideal for B2B content, company updates and professional ads.
Tiktok
- Best days : Tuesday, Thursday, Saturday.
- Optimal times : 12:00 - 14:00 and 19:00 - 21:00.
- Notes : short and trendy videos. Follow relevant hashtags and popular challenges.
Twitter (X)
- Best days : Monday, Tuesday, Wednesday.
- Optimal times : 08:00 - 09:00 and 17:00 - 18:00.
- Notes : excellent for quick news, updates of events and interactions with the public.
Pinterest
- Best days : Saturday, Sunday, Monday.
- Optimal times : 13:00 - 15:00 and 20:00 - 22:00.
- Notes : perfect for inspirational visual content such as DIY, Fashion and Interior Design.
Fixed monthly points
- Newsletter : sending regular 1st and 15 of each month.
- Social Media : 3-5 post weekly posts with focus on promotions, seasonal events and direct interactions with the public.
- ADV Online : Planning of paid campaigns for peak periods (sales, Black Friday, Christmas).
