We are observing a profound change in the research behaviors related to the AI. The research of people, who in the past were mainly guided by curiosity, are now increasingly centered on the exploration of the practical implications of this technology. If we analyze the query, we note that questions as "how to use the IA" are increasing at a significantly greater rhythm than "what" what is the IA ".

Currently, the scope of calculations to the largest doubles every 6 months, far exceeding the well -known prediction of Moore's law . Consumer expectations increase parallel to this trend, since they expect companies to use the AI ​​to simplify their life. Therefore, it is essential to understand, experiment and implement artificial intelligence in the field of marketing since now, in order not to remain behind.

Artificial intelligence in the marketing field: find out how to stay updated.

Just a few years ago, artificial intelligence was a relatively new concept in many spheres of life. However, today Google Trends shows that people are looking for products and solutions based on artificial intelligence in different categories, from fashion to health. Indeed, they use specific research query to understand how artificial intelligence can help them meet certain personal needs. Here are some of the terms related to artificial intelligence for which the research interest has increased this year:

A recent study conducted by McKinsey, entitled "The State of AI in 2022", highlights how the marketing sector is one of the main business areas that can benefit from the use of AI in terms of generation of revenue. It is therefore not surprising that marketing professionals are actively looking for new opportunities related to AI. In fact, AI can expand the creative process and allow marketers to devote more time to strategic decisions that have a significant impact.

The trends related to AI in the field of marketing that have aroused an increase in the research interest in Italy this year include:

The application of artificial intelligence in the field of marketing is extremely advantageous for several reasons.

What we are witnessing is not a simple process of evolution, but a real revolution. Artificial intelligence can be of great help for leaders in the marketing sector, allowing them to grasp new and unpredictable questions, improve creativity on a scale never seen before and obtain solid and stable results. However, to fully embrace this revolution, a change of mentality and the adoption of an approach based on the experiment and learning is necessary, in order to guide innovation. The sector is evolving at an unprecedented rhythm and those who unite artificial intelligence marketing will have the advantage of being true pioneers in this field.

Artificial intelligence offers the possibility of making marketing effectively, while maintaining respect for customers privacy, regardless of any unpredictable changes in consumer behavior or in their expectations. As we have already seen in the last ten years with social and mobile transformations, companies that already use tools based on artificial intelligence are obtaining the best company results.

There is no need to say that, therefore, it is essential to start using artificial intelligence technology in marketing as soon as possible, as the more the advantages for your business.